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Aug 28, 2012 | 04:20 PM CDT
Color Selection—Economics
By: Edwin B. Faulkner
Color in cosmetics isn't just about what's eye-catching. It's about what's smart—and economical—for the brand.
Aug 28, 2012 | 04:04 PM CDT
Only Limited by the Imagination: Color Sets Brands Apart
By: Abby Penning
While so much of the beauty industry depends on color, there are ways to use it to specially set off your brand's products.
Aug 28, 2012 | 03:50 PM CDT
Beauty is in the Eye of the Trendsetter
By: Marie Ollagnier and Juliana Feitosa
The definition of beauty evolves constantly. Changing lifestyles, values and trends continuously influence consumer decisions, and in today's globalized and digitized marketplace, beauty brands must understand these trends to offer products that meet a world of needs.
Aug 21, 2012 | 01:01 PM CDT
La Roche-Posay, Vichy Products Debut at Walgreens
The L'Oréal skin care brands, both of which feature a more dermatological aspect, are also paired with a new merchandising display that offers consumers skin care and product advice.
Aug 09, 2012 | 11:14 AM CDT
L'Oréal USA Announces Recipients of 2012 L'Oréal USA Fellowships For Women In Science
These five women are assisted by the program in their research on topics ranging from synthetic biology to paleoanthropology.
Aug 03, 2012 | 10:07 AM CDT
New Report on Korea Highlights Its Asian Trendsetting
The report reveals how Korea has become a testing ground for new products and increasingly, a launch pad for brands in the region.
Jul 27, 2012 | 09:29 AM CDT
New Report Promotes the Need for Mid-tier Beauty Products
Taking an up-close look at beauty pricing dynamics, the SymphonyIRI report details how savvy marketers can take advantage of an opportunity to provide consumers with meaningful mid-tier product beauty options.
Jul 26, 2012 | 11:44 AM CDT
Sephora and Pantone Collaborate on System That Matches Foundation to Skin Tone
Called the Sephora + Pantone Color IQ, the system is a foundation-matching solution aimed at offering Sephora customers the perfect match foundation.
Jul 26, 2012 | 11:34 AM CDT
P&G Names New Global Business Development Leader
Laura Becker will take on the role, in a division that has helped develop products such as Clairol Foam, Olay Smooth Finish, Olay Regenerist and CoverGirl LashBlast Mascara.
Jul 19, 2012 | 10:41 AM CDT
L'Oréal USA Women in Digital Honors Female Tech Leaders
Participatingin the NEXT Generation Awards, the beauty giant honored women who are using digital technology to help drive the beauty industry.