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Innovation

New in Innovation (page 17 of 45)

Jun 12, 2013 | 10:03 AM CDT

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

Jun 12, 2013 | 09:46 AM CDT

Translating Ayurvedic Traditions into Modern Beauty Products Key to India Market

According to a new report from Kuick Research, during the last decade, the herbal beauty care business has emerged as a new growth frontier for beauty business in India, and the emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business.

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 12:31 PM CDT

Digital Marketing

By: Andrew Videira, Adrienne Davis, Ashley Boyce, …

What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?

Jun 10, 2013 | 10:40 AM CDT

The Future of Big Data and Beauty: Data Driven Beauty

By: Emily Coleman, Jacqueline Chan, Courtney Das, …

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

Jun 04, 2013 | 04:38 PM CDT

Personalities and Research: Today’s Professional Hair Care Brands

By: George T. Eliades

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

May 31, 2013 | 05:05 PM CDT

Eco Opportunities in Beauty Packaging

By: Sara Mason

From material to manufacture and from distribution to disposal and recycling, brands have opportunities to reduce their products’ impact on the environment one step at a time.

May 31, 2013 | 03:29 PM CDT

The Truth About Innovation

By: Darrin C. Duber-Smith, MS, MBA

By labeling each new launch as an innovation, is the industry watering down the term, as well as consumer expectations?

May 30, 2013 | 09:47 AM CDT

Shiseido Starting Research on Hair Regenerative Technology

Through a framework agreement for a technical partnership, Shiseido is working on this development with Canadian bio-venture company RepliCel.