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New in Innovation (page 25 of 52)
Jun 10, 2013 | 12:31 PM CDT
By: Andrew Videira, Adrienne Davis, Ashley Boyce, …
What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?
Jun 10, 2013 | 10:40 AM CDT
By: Emily Coleman, Jacqueline Chan, Courtney Das, …
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Jun 05, 2013 | 09:01 AM CDT
Spurred by insight and innovation, Anisa International is dedicated to creating unique, purposeful brushes and tools for the beauty industry.
Jun 04, 2013 | 04:38 PM CDT
By: George T. Eliades
When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?
May 31, 2013 | 05:05 PM CDT
By: Sara Mason
From material to manufacture and from distribution to disposal and recycling, brands have opportunities to reduce their products’ impact on the environment one step at a time.
May 31, 2013 | 03:29 PM CDT
By: Darrin C. Duber-Smith, MS, MBA
By labeling each new launch as an innovation, is the industry watering down the term, as well as consumer expectations?
May 30, 2013 | 09:47 AM CDT
Through a framework agreement for a technical partnership, Shiseido is working on this development with Canadian bio-venture company RepliCel.
May 29, 2013 | 03:11 PM CDT
The Science of Samples program creates a customized plan for each brand designed to deliver hyper-targeted sampling events that drive trial, acquire new customers, and build brand loyalty.
May 29, 2013 | 10:50 AM CDT
According to Diagonal Reports, "Beauty devices have created a mega category and are transforming the skin care market and consumer behavior," and exponential growth is expected within the category.
May 29, 2013 | 10:34 AM CDT
Researchers from Evonik and Beiersdorf teamed up to investigate the staining left on clothing by antiperspirants and develop a means to prevent it. Their investigation, which involved consumers from the beginning, resulted in the incorporation of new actives and a new delivery system into a new launch by Beiersdorf's Nivea line.