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Innovation
New in Innovation (page 35 of 43)
Jun 07, 2011 | 09:30 AM CDT
Secret of the Niche
By: Kevin F. Gallagher
The niche is all about providing consumers with what they want, and a new niche can be found through analysis of the market while other times it begins with a technological breakthrough.
Jun 02, 2011 | 01:51 PM CDT
Lauder Strengthens Commitment to Chinese Consumers
The Estée Lauder Companies opens Asia Innovation Center – Shanghai; company to gain "critical consumer insights in China" toward creating innovative skin care regimens.
May 03, 2011 | 10:57 AM CDT
Breakout Brand—EraClea
By: Mary J. Palmieri
Experience this new line with HBA blogger Mary J. Palmieri.
Apr 25, 2011 | 12:09 PM CDT
Shiseido Announces New Web Marketing, Cosmetics Business Model Initiatives
This new plan will involve the development of a virtual shopping mall to help create new experiences for users and attract a more web-saavy demographic.
Apr 05, 2011 | 01:18 PM CDT
Brand Experience Reaches New Heights as Consumers Search for Innovation
By: Jeff Falk
Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave
Mar 25, 2011 | 12:25 PM CDT
FGI and Applied Brilliance Event Explores Innovation and Imagination
One-day forum designed to help attendees view the world from a fresh perspective, consider the implications of connectivity within our cross-borders marketplace and understand how the creative process fuels the future of creativity.
Mar 23, 2011 | 01:51 PM CDT
OsMoz.com Launches Fragrance App
The new app, from a division of fragrance supplier Firmenich, offers consumers an array of information and helps guide fragrance buying decisions.
Mar 22, 2011 | 12:54 PM CDT
The Estée Lauder Companies; Unigen Sign Exclusive Product License and Supply Agreement
Exclusive rights to Unigen discoveries expected to result in better-performing products for consumers. Clinique products utilizing Unigen's proprietary ingredients already on shelf.
Mar 17, 2011 | 01:25 PM CDT
Making Wellness Synonymous with Skin Care
By: Abby Penning
Beiersdorf's Eucerin skin care brand is encouraging the connection between good health and regular skin care through a cross-country tour.
Mar 08, 2011 | 10:13 AM CST
Idea Applications
By: Jeff Falk
It is clear consumers as a whole are looking for the newest breakthroughs in anti-aging—and are also expecting better results and more choices.