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New in Innovation (page 7 of 29)
Feb 08, 2013 | 04:48 PM CST
By: Carol Gamsby
This case study looks in on the development process for a product that needed the creation of a tandem swab package.
Feb 08, 2013 | 10:38 AM CST
The website lets innovators link directly to P&G’s posted needs, which are organized by business area and searchable by topic.
Feb 06, 2013 | 02:42 PM CST
By: Donna Sturgess
A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.
Feb 04, 2013 | 04:16 PM CST
By: Alisa Marie Beyer
On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.
Feb 04, 2013 | 11:33 AM CST
By: Imogen Matthews
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
Feb 01, 2013 | 09:08 AM CST
Henkel took the time to award its supplier partners for their assistance and innovation in the continuing development of Henkel's consumer products.
Jan 25, 2013 | 10:42 AM CST
According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.
Jan 24, 2013 | 01:35 PM CST
In a collaboration with X-Rite, the pharmacy and beauty brand have debuted the No7 Foundation Match Made Service in 668 stores in the U.K.
Jan 24, 2013 | 12:03 PM CST
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Jan 22, 2013 | 10:42 AM CST
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics