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Pearlfisher Looks at Trends In Its New Body Mode Report
Posted: March 10, 2014
Brand design agency Pearlfisher launched its Body Mode report. Driven by Pearlfisher Futures, a Future Insight and Innovation offer established for 15 years, Body Mode is the first in a series of insightful and inspirational Mode reports designed to help developers "see" the future.
The themes explored within the Body Mode Report are:
- How we are moving away from conformist views of beauty and gender.
- How we are redesigning our bodies to achieve epic levels of optimized health and ability not previously thought possible.
- How we are challenging archetypes as the distinction in taste between young and old becomes increasingly irrelevant.
- How we are searching and craving a symbiotic relationship between body and mind.
Sophie Maxwell, Pearlfisher Futures director, says, “The Body Mode report is a result of an ongoing examination of the leading edge created in collaboration with key opinion formers and influencers, such as famous colorist Josh Wood and celebrity nutritionist Hala El Shafie. It allows us to look beyond today and illustrate what change will really mean for brands and consumers in the future.”
She continues, “The Body Mode report has gained a lot of interest from FTSE 500 FMCG and pharmaceutical companies, and we are currently working with some leading brands, helping them look beyond trends and understand how the macro changes we have identified can inspire the creation of new brand concepts and design expressions.”
The Body Mode report is available to purchase from Pearlfisher’s online store.