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Unilever Crowdsources Shower Ideas

Posted: August 14, 2013

It is often said that the best ideas occur in the shower, and now, in a modern twist, Unilever is thinking outside the cubicle with the announcement it will harness the potential of ‘crowdsourcing’ in its quest to discover the shower of the future.

Creative individuals all over the world have been asked to submit their ideas and solutions at eYeka.com with the winning submission for an environmentally friendly shower in line for a cash prize and a trip to London to develop the idea.

In-home use is responsible for a significant proportion of the carbon footprint of shower products, and with water becoming evermore precious, there is an identified need to develop the world’s first commercially viable shower of the future.

Phil Giesler, vice president, new businesses unit for Unilever, said the move was in line with taking increased responsibility for the way in which Unilever brands are consumed and that it would allow for the potential of crowdsourcing to deliver a coherent solution to a complex challenge.

Michiel Leijnse, water and innovation brand director for Unilever, also said, “We all love our morning shower, yet the showering process hasn’t changed in decades. It consumes substantial amounts water, requires a significant amount of energy to heat that water and it isn’t great for the skin. As part of our commitment to making sustainable living commonplace, we’d like to reinvent the shower in a way that reduces its environmental impact while enhancing the user experience."