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When it comes to beauty, a good idea may get your new brand kickstarted, but it’s concept testing that gets you to the finish line.
Kern Lima is one of 12 winners of the 2013 Entrepreneurial Winning Women competition, which is part of the Entrepreneur of The Year Awards, a national leadership program designed to help accelerate growth of high-potential businesses founded by female entrepreneurs.
At the latest Beauty Biz Roundtable event (BBR10), hosted by Mazur Group, thought leaders spoke on building brand strength and how to figure out the path to success for beauty brands.
The U.K. organization recognized top contributors to the beauty industry in the United Kingdom for 2013.
Developing an architecture for your brand and its products, and possibly product lines, can help consumers shop your products more easily.
Address the challenges affecting your product content information online.
How is the social shopping trend affecting the beauty marketplace online?
Help your e-commerce presence with these insights from product content management software company Salsify.
With new digital sampling service PINCHme, consumers are able to try beauty and personal care products, as well as other CPG products, for free in return for their feedback, which is then relayed on to the participating brands.
Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.