Sampling for Better Beauty at the 2013 Cosmoprof North America

By: Abby Penning

The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.

Match Inside Performance to Outside Promises

By: Tammie MacLachlan and Mark Lusky

Business relationships make up the backbone of the beauty industry, and following these top tips will help keep your relationships in fine form.

Am I Talking to Myself? A Case Study on Rebranding

By: Ada Polla

As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?

Beauty Industry Acquisition Targets Identified by Kline

Nancy Mills writes, “...a growing number of smaller cosmetic and toiletry companies are contemplating, developing, and/or executing exits. As such, 2013 portends to offer even greater deal flow as many companies look to invest in new growth opportunities.”

HBA to Debut Omni Pavilion

Omni is designed as a resource center to offer solutions, products and technology to help ignite purchasing in beauty retail and distribution.

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

ICMAD Now Accepting 2013 CITY Award Entries

All entries for the 2013 CITY Awards program are due by April 15, 2013.

CEO Panel to Help Kick Off CPNA

Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.