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More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.
Business relationships make up the backbone of the beauty industry, and following these top tips will help keep your relationships in fine form.
As a beauty brand owner, marketer or developer, you have to love your brand. But when it’s time for a change, how do you stay on track and be objective?
Nancy Mills writes, “...a growing number of smaller cosmetic and toiletry companies are contemplating, developing, and/or executing exits. As such, 2013 portends to offer even greater deal flow as many companies look to invest in new growth opportunities.”
Omni is designed as a resource center to offer solutions, products and technology to help ignite purchasing in beauty retail and distribution.
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
All entries for the 2013 CITY Awards program are due by April 15, 2013.
Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.
Speakers at the event included Council president and CEO Lezlee Westine and Council chairman and Elizabeth Arden CEO and president Scott Beattie, and topics included social media efforts, collaborative partnerships, marketing solutions and more.