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New in Small Business (page 12 of 13)
Aug 07, 2007 | 03:03 PM CDT
Aug 07, 2007 | 02:40 PM CDT
Trade Routes: International Markets the Right Way
By: Michael Wynne
Avoid “backing” into the wrong international market by taking a logical, analytical approach to expansion after defining what the appropriate markets are for your product.
Aug 07, 2007 | 01:47 PM CDT
Top 10 Things to Look For in a Testing Lab
By: Craig Weiss
Cosmetic testing is no laughing matter, but, borrowing a page from a David Letterman script, here are the Top 10 considerations when looking for a testing lab.
Aug 07, 2007 | 11:53 AM CDT
May 04, 2007 | 08:47 AM CDT
May 04, 2007 | 08:44 AM CDT
Trade Routes: Global Threat or International Opportunity?
By: Michael Wynne
Distinguishing between the terms global and international is critical to defending market share and creating marketing opportunities.
Apr 02, 2007 | 10:54 AM CDT
Apr 02, 2007 | 10:45 AM CDT
Trade Routes: The Rising Price of Sameness Fatigue
By: Michael Wynne
Companies must introduce change into product lines and procedures to achieve innovative results.
Mar 05, 2007 | 09:58 AM CST
Profile: Ellin LaVar - Banishing Bad Hair Days
By: Ellin LaVar
Everyone has had a bad hair day. But few have used it to guide their choice in career.
Mar 05, 2007 | 09:48 AM CST
Trade Routes: The Challenges of a U.S. Launch
By: Michael Long and Chris Czajkowski
The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.