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Small Business

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Aug 07, 2007 | 02:40 PM CDT

Trade Routes: International Markets the Right Way

By: Michael Wynne

Avoid “backing” into the wrong international market by taking a logical, analytical approach to expansion after defining what the appropriate markets are for your product.

Aug 07, 2007 | 01:47 PM CDT

Top 10 Things to Look For in a Testing Lab

By: Craig Weiss

Cosmetic testing is no laughing matter, but, borrowing a page from a David Letterman script, here are the Top 10 considerations when looking for a testing lab.

Aug 07, 2007 | 11:53 AM CDT

Q&A Focal Point

Lisa & Benjamin Nissanoff
By: Jeff Falk

Lisa & Benjamin Nissanoff, Founders, ME! Bath, www.mebath.com

May 04, 2007 | 08:47 AM CDT

May 04, 2007 | 08:44 AM CDT

Trade Routes: Global Threat or International Opportunity?

By: Michael Wynne

Distinguishing between the terms global and international is critical to defending market share and creating marketing opportunities.

Apr 02, 2007 | 10:54 AM CDT

Apr 02, 2007 | 10:45 AM CDT

Trade Routes: The Rising Price of Sameness Fatigue

By: Michael Wynne

Companies must introduce change into product lines and procedures to achieve innovative results.

Mar 05, 2007 | 09:58 AM CST

Profile: Ellin LaVar - Banishing Bad Hair Days

By: Ellin LaVar

Everyone has had a bad hair day. But few have used it to guide their choice in career.

Mar 05, 2007 | 09:48 AM CST

Trade Routes: The Challenges of a U.S. Launch

By: Michael Long and Chris Czajkowski

The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.

Feb 20, 2007 | 12:30 PM CST

Trade Routes: Where What Isn’t Will be Found

By: Michael Wynne

To survive, businesses must meet the demand for innovation by looking forward to the unknown. It has its risks, but it is where the greatest rewards will be found.