Most Popular in:
New in Small Business (page 4 of 15)
Feb 27, 2013 | 10:48 AM CST
Speakers at the event included Council president and CEO Lezlee Westine and Council chairman and Elizabeth Arden CEO and president Scott Beattie, and topics included social media efforts, collaborative partnerships, marketing solutions and more.
Feb 18, 2013 | 11:55 AM CST
The survey, which will publish its results this summer, looks to provide insight on the attitudes and behaviors of those working in the beauty industry.
Feb 12, 2013 | 02:27 PM CST
By: Jeff Falk
Make your marketing and growth plan work for your brand, not the other way around.
Feb 06, 2013 | 02:06 PM CST
By: Mac Smith
Beauty brands that work with a contract manufacturer are in a unique situation. They share this partnership for the success of their brand, taking advantage of manufacturer knowledge while also dealing with any issues this relationship may entail.
Jan 24, 2013 | 12:03 PM CST
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Dec 12, 2012 | 09:45 AM CST
Discussions at the February 2013 event will include the current regulatory landscape for the beauty industry, as well as opportunities for brands to expand.
Nov 26, 2012 | 04:42 PM CST
By: Steve Herman
Although its not often the first place that leaps to mind, New Jersey is a hotbed of innovation, and the beauty industry is no exception.
Nov 26, 2012 | 03:37 PM CST
By: Sara Mason
From the East Coast to the West Coast and everywhere in between, American consumers are seeking beauty products they can identify with based on principles of locally grown, effective ingredients.
Nov 26, 2012 | 10:48 AM CST
By: Jeff Falk
What message is your beauty brand sending, and how do you get it to say what you want it to say?
Nov 09, 2012 | 03:16 PM CST
By: Sheri L. Koetting
Eight components of a successful brand strategy.