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New in Small Business (page 5 of 16)

Jan 24, 2013 | 12:03 PM CST

Using Content Marketing to Show Product Evidence

By: Sarah Ban

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

Dec 12, 2012 | 09:45 AM CST

ICMAD to Host Upcoming Technical Regulatory Forum

Discussions at the February 2013 event will include the current regulatory landscape for the beauty industry, as well as opportunities for brands to expand.

Nov 26, 2012 | 04:42 PM CST

Innovation—Made in New Jersey

By: Steve Herman

Although its not often the first place that leaps to mind, New Jersey is a hotbed of innovation, and the beauty industry is no exception.

Nov 26, 2012 | 03:37 PM CST

Sourced in the USA

By: Sara Mason

From the East Coast to the West Coast and everywhere in between, American consumers are seeking beauty products they can identify with based on principles of locally grown, effective ingredients.

Nov 26, 2012 | 10:48 AM CST

Refining the Message

By: Jeff Falk

What message is your beauty brand sending, and how do you get it to say what you want it to say?

Nov 09, 2012 | 03:16 PM CST

The Beauty of Strategy—Plan to Succeed

Infographic on MSLK's eight beauty strategy components
By: Sheri L. Koetting

Eight components of a successful brand strategy.

Sep 26, 2012 | 11:28 AM CDT

Growing Demand for Natural Beauty Products in Asia-Pacific Urges on Natural Ingredients

As more consumers in Asia-Pacific countries learn about and seek out more natural beauty and personal care products, there is a continually greater push for beauty ingredient suppliers to debut new innovations to provide solutions for beauty products and replace synthetic ingredients.

Sep 12, 2012 | 11:09 AM CDT

The Beauty Company Realigns Structure, Adds Employees

The beauty brand managing agency is will focus more on branding and consumer product testing.

Jul 09, 2012 | 03:55 PM CDT

The Truth of Change and Passion

By: Jeff Falk

Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.

Jul 09, 2012 | 11:13 AM CDT

ICMAD Looks at Beauty Industry Trends, Challenges at Cosmoprof

The cosmetic organization will participate in three different sessions at the North America event in Las Vegas.