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Apr 02, 2013 | 03:50 PM CDT

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Mar 28, 2013 | 11:17 AM CDT

ICMAD Now Accepting 2013 CITY Award Entries

All entries for the 2013 CITY Awards program are due by April 15, 2013.

Mar 26, 2013 | 04:02 PM CDT

CEO Panel to Help Kick Off CPNA

Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.

Feb 27, 2013 | 10:48 AM CST

PCPC Meeting Focuses on Innovation, Global Growth, Legislative Efforts, Digital Technology

Speakers at the event included Council president and CEO Lezlee Westine and Council chairman and Elizabeth Arden CEO and president Scott Beattie, and topics included social media efforts, collaborative partnerships, marketing solutions and more.

Feb 18, 2013 | 11:55 AM CST

CEW, 24 Seven Survey Beauty Industry's Career Evolution

The survey, which will publish its results this summer, looks to provide insight on the attitudes and behaviors of those working in the beauty industry.

Feb 12, 2013 | 02:27 PM CST

The Pivotal Elements

By: Jeff Falk

Make your marketing and growth plan work for your brand, not the other way around.

Feb 06, 2013 | 02:06 PM CST

Case Study: The Keys to Manufacturing Success

By: Mac Smith

Beauty brands that work with a contract manufacturer are in a unique situation. They share this partnership for the success of their brand, taking advantage of manufacturer knowledge while also dealing with any issues this relationship may entail.

Jan 24, 2013 | 12:03 PM CST

Using Content Marketing to Show Product Evidence

By: Sarah Ban

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

Dec 12, 2012 | 09:45 AM CST

ICMAD to Host Upcoming Technical Regulatory Forum

Discussions at the February 2013 event will include the current regulatory landscape for the beauty industry, as well as opportunities for brands to expand.

Nov 26, 2012 | 04:42 PM CST

Innovation—Made in New Jersey

By: Steve Herman

Although its not often the first place that leaps to mind, New Jersey is a hotbed of innovation, and the beauty industry is no exception.