A Feminine Touch: Q&A with Sue Devitt

By: Leslie Benson

Sue Devitt discusses marine ingredients and her beauty business.

Launch Sequence

By: Karen A. Newman

Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.

Trade Routes: Learning to Swim in the Global Market

By: Michael Wynne

The global market is filled with opportunities that require action—and in today’s fiercely competitive business world, you can’t afford to ignore any potential market.

10 Ways to Get Your Products Noticed by Salons

By: Sara Mason

From partnerships to philanthropy to very important education opportunities, if your target market is the salon industry, here are 10 great ways to get noticed and get your product into stylists' hands.

Finding Your Niche in Salon Hair Care

By: Karen A. Newman

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

Talkin’ ‘Bout My Generation

By: Sharon Birkman Fink, Birkman International

As a given, the cosmetics industry understands the demographic differences in its customers and recognizes the importance of understanding demographic drivers of consumer trends. But what about the human capital employed in the cosmetics industry? According to author Sharon Birkman Fink, taking overall characteristics and changes in workforce demographics facilitates training and communication that will make the ongoing generational transition in workplace roles a smooth one.

Trade Routes: Global Market Warming

By: Michael Wynne

Dealing with the speed in which markets and consumers evolve requires businesses willing to evolve faster through a culture of resilience and innovation.

Profile: Benton Jordan Weinstock

Direct sales in cosmetics is dominated by Avon and Mary Kay, two companies synonymous with in-home cosmetics shopping. It would seem to be a hard market to crack. Yet, for the creator of Henry Beautiful, it is the market to which she is drawn...