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Aug 10, 2011 | 03:37 PM CDT

Breakout Brand—Sunbow Sunscreen

Sunbow Sunscreens product line
By: Mary J. Palmieri

HBA blogger Palmieri feels the fun of summer with a new kid-targeted line of sunscreen products.

Jul 13, 2011 | 09:38 AM CDT

To Tweet or Not To Tweet—Understanding the Risks in Social Media

By: Kenneth C. Hegel Jr.

Staying informed and being diligent in the approach to the use and monitoring of social media platforms as they relate to your business and brands will ensure that the pros far outweigh the cons.

Jun 22, 2011 | 05:35 PM CDT

ICMAD Announces Changes in Leadership Restructuring

Executive director Penni Jones retiring; Pam Busiek steps into newly created position of president/CEO.

Jun 07, 2011 | 11:15 AM CDT

A Time to Sell

By: George Spilka

The latter part of 2011 and 2012 should present a great opportunity for those looking to sell their companies when personal and corporate objectives dictate that a sale is warranted.

May 04, 2011 | 03:46 PM CDT

The Hit List

By: Alisa Marie Beyer

The top five crucial initial steps for launching a new beauty business.

Mar 08, 2011 | 09:53 AM CST

The Inside Secrets of Your Outside Partners

By: Lisa Doyle

Strengthen your business by capitalizing on the companies all along your supply chain.

Mar 03, 2011 | 04:53 PM CST

Foreign Insurance Exposures

By: Donna L. Malkasian

Purchasing a foreign package policy is not mandatory. but if your company is exposed and extends business operations outside of the U.S. coverage territory, it is certainly advisable.

Nov 03, 2010 | 05:44 PM CDT

Telling the Story of Luxury Fragrance

Parfums d’Orsay Paris
By: Abby Penning

As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.

Aug 31, 2010 | 04:16 PM CDT

From Fiction to Fact—Ideas Build Beauty Business

By: Abby Penning

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

Aug 03, 2010 | 03:12 PM CDT

The Pros of Private Label

By: Lisa Doyle

There are benefits to working with a manufacturer and creating your own brand.