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Small Business
New in Small Business (page 9 of 13)
Sep 05, 2008 | 03:07 PM CDT
Achieving a Premium Price During A Recession
By: George Spilka
Economic conditions should not be a deterrent to selling your company when personal and corporate objectives dictate that a sale is warranted.
Sep 05, 2008 | 02:44 PM CDT
Artisan Perfumes for Form and Function
By: Leslie Benson
Profile of Laurice Rahmé, CEO and founder of Bond No. 9.
Sep 05, 2008 | 12:05 PM CDT
Trade Routes: Value Innovation
By: Michael Wynne
Today’s cosmetics consumers are skeptical about advertising messages, and although brand names are important, they no longer are enough to sway consumers who expect greater value at lower cost.
Aug 29, 2008 | 04:54 PM CDT
A New Slant Salon Hair Care
By: Karen A. Newman
HeatSmart Complex may be in each of its products for heat-styled hair, but from technology and package design to point-of-purchase marketing and a new business model, a different way of looking at the industry and all kinds of smarts have gone into building the ThermaFuse brand.
Aug 28, 2008 | 02:43 PM CDT
The Challenges of a U.S. Launch
By: Michael Long and Chris Czajkowski
The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.
Aug 26, 2008 | 01:37 PM CDT
Trade Routes: The Ten Commandments of Global Business
By: Michael Wynne
With the demise of local, isolated markets, today’s companies are truly global players, exposed to sensitive ethical quandaries. Conducting global business ethically will result in a better and more profitable company.
Aug 26, 2008 | 01:30 PM CDT
Counteract Counterfeits
By: Rick Van Arnam, Esq.
Counterfeiting is a growing industry unto itself, and while stemming the tide grows increasingly difficult, there are steps a company can take to help safeguard its valuable IP and branding.
Aug 26, 2008 | 12:27 PM CDT
Sweet Tarte: Taking Inside-Out Beauty to Heart
By: Karen A. Newman
Beauty inside and out is more than an industry catch phrase at tarte cosmetics. It’s a way of doing business that starts with the product and extends to packaging and personnel.
Aug 26, 2008 | 11:54 AM CDT
All in the Family
By: Karen A. Newman
Whether you’re talking about fine or home fragrance or even fragranced personal care, one thing all those products have in common is, of course, fragrance. But dig just a little deeper and you’ll find a common desire to build strong brands that acquire and keep as much of a consumer’s loyalty and disposable income as possible.
Jun 12, 2008 | 04:48 PM CDT
Let Project Management Boost the Bottom Line
The next time you hear the words “bottom line” when you’re sitting in the audience at a company meeting, don’t roll your eyes. Instead, think about all the ways that you as a project manager can help to boost that bottom line.