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New in Small Business (page 9 of 16)

Jun 23, 2010 | 04:16 PM CDT

Brand Building and Retail: Cosmoprof NA Marketing Director Talks About Show Initiative

Daniela Ciocan
By: Jeff Falk

Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.

Jun 22, 2010 | 12:06 PM CDT

Looking for Insight

By: Jeff Falk

I recently attended Luxe Pack New York, as well as moderated a panel, and noticed a significant focus on the importance of consumer insight—that is, simply not just assuming consumers want, need or will purchase a product, regardless of how good the product and/or its packaging.

Mar 03, 2010 | 10:21 AM CST

Cosmoprof Announces Private Label Session

Panel to explore how to build a successful private label brand.

Jan 08, 2010 | 02:48 PM CST

Summit Looks at Sustainable Issues Within the Beauty Industry

Green marketing challenges, sustainable brand development, ethical retailing and consumer behavior toward natural personal care products are among the topics to be discussed at the Sustainable Cosmetics Summit.

Nov 24, 2009 | 10:28 AM CST

Cosmoprof Asia 2009 Registers 4% Increase in Visitors

Event attracts 41,000 global visitors; focuses on emerging markets.

Nov 09, 2009 | 01:50 PM CST

Keep Tabs on Your Product Liability

By: Steve Buckley and Frank Monaco

Personal injury claims involving beauty products are infrequent, but when they do occur, they have the potential to result in significant settlements or awards. There are steps to take to protect against liability.

Oct 29, 2009 | 03:03 PM CDT

Cosmoprof Worldwide Bologna and Ipekyolu Exhibitions Announce Strategic Partnership

Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.

Feb 27, 2009 | 03:53 PM CST

Good Products + Clear Message = Broad Appeal

W.S. Badger Company
By: Alexandra Voigt

The genesis of a natural brand uncovers how a straightforward purpose and product can blossom into a global venture.

Feb 27, 2009 | 02:41 PM CST

Supply Chain: Rapid Logistics Ramp Up to Maximize Profits

By: Sum-Sum Chan

How to make your supply chain work in tandem with your growth.

Feb 27, 2009 | 12:02 PM CST

Profile: Creating Scent Connections

Laura Donna
By: Alexendra Voigt

To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.