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New in Small Business (page 9 of 16)
Jun 23, 2010 | 04:16 PM CDT
By: Jeff Falk
Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.
Jun 22, 2010 | 12:06 PM CDT
By: Jeff Falk
I recently attended Luxe Pack New York, as well as moderated a panel, and noticed a significant focus on the importance of consumer insight—that is, simply not just assuming consumers want, need or will purchase a product, regardless of how good the product and/or its packaging.
Mar 03, 2010 | 10:21 AM CST
Panel to explore how to build a successful private label brand.
Jan 08, 2010 | 02:48 PM CST
Green marketing challenges, sustainable brand development, ethical retailing and consumer behavior toward natural personal care products are among the topics to be discussed at the Sustainable Cosmetics Summit.
Nov 24, 2009 | 10:28 AM CST
Event attracts 41,000 global visitors; focuses on emerging markets.
Nov 09, 2009 | 01:50 PM CST
By: Steve Buckley and Frank Monaco
Personal injury claims involving beauty products are infrequent, but when they do occur, they have the potential to result in significant settlements or awards. There are steps to take to protect against liability.
Oct 29, 2009 | 03:03 PM CDT
Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.
Feb 27, 2009 | 03:53 PM CST
By: Alexandra Voigt
The genesis of a natural brand uncovers how a straightforward purpose and product can blossom into a global venture.
Feb 27, 2009 | 02:41 PM CST
By: Sum-Sum Chan
How to make your supply chain work in tandem with your growth.
Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.