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Sustainability
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Feb 01, 2012 | 10:24 AM CST
The Power of Words and Perception
By: Jeff Falk
The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.
Jan 31, 2012 | 10:50 AM CST
From Biodegradable to Recyclable: Packaging Choices for Beauty Brands
By: Lisa Doyle
Choose which type of eco-friendly your brand’s packaging will be: biodegradable, recyclable, refillable or all of the above.
Jan 17, 2012 | 03:39 PM CST
NMI Study Shows Consumer Preference for Less Packaging
By: Abby Penning
Although consumers are more often showing a preference for products with less packaging, eco-friendly strategies need to be in line with a brand's overall message in order to make the best impact.
Jan 17, 2012 | 11:17 AM CST
Too Faced Cosmetics Announces New Investment Partner
Weston Presidio will invest in the beauty company, helping Too Faced to expand with its current retailers, as well as online and in an international capacity.
Jan 03, 2012 | 10:52 AM CST
Ocean Trash to Eco-plastic
By: Jeff Falk
Eco opportunities continue to be ripe for brands that can think innovatively about their development and implementation.
Dec 06, 2011 | 11:04 AM CST
Green Efforts, Fiscal Requirements Sees Beauty Companies Shifting Marketing Focus
A report from Kline & Company notes that many beauty companies are reducing and shifting marketing expenditures as materials costs continue and green efforts remain a consumer focus.
Nov 29, 2011 | 10:56 AM CST
Unilever Shower Study Helps Prompt Marketing Behavior Changes
The multinational is adopting five principles that help encourage the acceptance of shifting to a more sustainable lifestyle, revealing insight on consumer behaviors and perceptions.
Nov 17, 2011 | 10:00 AM CST
Johnson & Johnson Commits to Removing Certain Chemicals From Baby Products
This move follows action from the Campaign for Safe Cosmetics on the chemicals used in several of the company's baby products.
Nov 03, 2011 | 03:39 PM CDT
Beiersdorf Sees Skin Care Focus as Key to Growth
Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.
Oct 04, 2011 | 09:52 AM CDT
P&G to Debut Contemporary Rebranding of Ivory Soap Line
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.