Wal-Mart launched its most comprehensive environmental sustainability campaign, demonstrating, according to the company, it's dedication to moving "green" from a costly alternative to a routine for its customers. The Earth Month merchandising and marketing campaign during the month of April, with national television advertising supporting the effort, highlights eco-friendly products available at budget prices. The move, says the company, taps into the growing influence of environmental concerns on consumer shopping behavior.
"Wal-Mart is uniquely positioned to make sustainable choices a real option for hundreds of millions of Americans—not just the few who, until now, could afford to choose them," said Matt Kistler, senior vice president of sustainability, Wal-Mart. "The environment and budgets will be top of mind for our shoppers throughout the month of April, and for those reasons, we are unveiling new product initiatives as well as offering seasonal favorites at unbeatable prices."
More than 50 products spanning various aspects of sustainability—including energy conservation, waste reduction and organics—will be featured on Wal-Mart shelves during April. In addition, the effort will cross over to online sales.