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At the 9th edition of Mazur Group's Beauty Biz Roundable (BBR), beauty industry leaders met, mingled, presented and discussed a variety of industry-relevant topics, including growing distribution, evolving products, ingredients and much more.
In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace, GCI learns how smaller brands can get noticed online and use their size to their advantage.
Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.
Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.
Check out new launches from Cosmogen and SeaCliff Beauty, as well info on sustainability and wood packaging, a new Superdrug line and much more.
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
More beauty brands may want to consider pouches as packaging options, as they offer sustainability opportunities, more marketing options, unique shelf exposure and more.