New in Sustainability
Jun 19, 2013 | 02:46 PM CDT
Beauty Thought Leaders Discuss Brand Storytelling, Innovation at BBR9
At the 9th edition of Mazur Group's Beauty Biz Roundable (BBR), beauty industry leaders met, mingled, presented and discussed a variety of industry-relevant topics, including growing distribution, evolving products, ingredients and much more.
Jun 17, 2013 | 11:41 AM CDT
Small Business is Big Online
By: Abby Penning
In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace, GCI learns how smaller brands can get noticed online and use their size to their advantage.
Jun 13, 2013 | 10:12 AM CDT
Euromonitor Looks at Coty's Innovation Pipeline, Potential
Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.
Jun 12, 2013 | 10:03 AM CDT
Consumer Behavior Change Key to Sustainable Beauty Growth
Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.
Jun 11, 2013 | 10:39 AM CDT
Wood Packaging, Applicators, and More Beauty Packaging News for Early June 2013
Check out new launches from Cosmogen and SeaCliff Beauty, as well info on sustainability and wood packaging, a new Superdrug line and much more.
Jun 10, 2013 | 01:34 PM CDT
Digital Commerce: Infinite Commerce
By: Katherine Voyten, Lauren Edelman, Nichole DiNu…
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
Jun 10, 2013 | 12:31 PM CDT
Digital Marketing
By: Andrew Videira, Adrienne Davis, Ashley Boyce, …
What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?
Jun 10, 2013 | 10:40 AM CDT
The Future of Big Data and Beauty: Data Driven Beauty
By: Emily Coleman, Jacqueline Chan, Courtney Das, …
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Jun 03, 2013 | 10:44 AM CDT
Shiseido Announces New Retail Support Company
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
May 31, 2013 | 05:29 PM CDT
The Sustainability Case for Pouches
By: Matt Zoeller
More beauty brands may want to consider pouches as packaging options, as they offer sustainability opportunities, more marketing options, unique shelf exposure and more.