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Sustainability

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Jun 21, 2013 | 09:48 AM CDT

L'Oréal Crowns 2013 Brandstorm Champs

Winners at the 2013 L'Oréal Brandstorm International Finals

The global marketing competition for students around the world focused on the hair care and styling category for L'Oréal Paris' ASEAN markets for its 2013 edition.

Jun 20, 2013 | 10:18 AM CDT

Amway to Reveal Brand Restage for Its Artistry Beauty Brand

According to Maud Pansing, vice president of global beauty for Amway, "Our aim is to lead the charge toward beautifying the direct-selling channel."

Jun 19, 2013 | 02:46 PM CDT

Beauty Thought Leaders Discuss Brand Storytelling, Innovation at BBR9

Beauty Biz Roundtable 9 Thought Leaders

At the 9th edition of Mazur Group's Beauty Biz Roundable (BBR), beauty industry leaders met, mingled, presented and discussed a variety of industry-relevant topics, including growing distribution, evolving products, ingredients and much more.

Jun 17, 2013 | 11:41 AM CDT

Small Business is Big Online

By: Abby Penning

In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace, GCI learns how smaller brands can get noticed online and use their size to their advantage.

Jun 13, 2013 | 10:12 AM CDT

Euromonitor Looks at Coty's Innovation Pipeline, Potential

Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.

Jun 12, 2013 | 10:03 AM CDT

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

Jun 11, 2013 | 10:39 AM CDT

Wood Packaging, Applicators, and More Beauty Packaging News for Early June 2013

Check out new launches from Cosmogen and SeaCliff Beauty, as well info on sustainability and wood packaging, a new Superdrug line and much more.

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 12:31 PM CDT

Digital Marketing

By: Andrew Videira, Adrienne Davis, Ashley Boyce, …

What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?

Jun 10, 2013 | 10:40 AM CDT

The Future of Big Data and Beauty: Data Driven Beauty

By: Emily Coleman, Jacqueline Chan, Courtney Das, …

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?