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Sustainability

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Jun 13, 2013 | 10:12 AM CDT

Euromonitor Looks at Coty's Innovation Pipeline, Potential

Euromonitor analyst Oru Mohiuddin looks at Coty's positioning and brands just ahead of its IPO.

Jun 12, 2013 | 10:03 AM CDT

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

Jun 11, 2013 | 10:39 AM CDT

Wood Packaging, Applicators, and More Beauty Packaging News for Early June 2013

Check out new launches from Cosmogen and SeaCliff Beauty, as well info on sustainability and wood packaging, a new Superdrug line and much more.

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 12:31 PM CDT

Digital Marketing

By: Andrew Videira, Adrienne Davis, Ashley Boyce, …

What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?

Jun 10, 2013 | 10:40 AM CDT

The Future of Big Data and Beauty: Data Driven Beauty

By: Emily Coleman, Jacqueline Chan, Courtney Das, …

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

Jun 03, 2013 | 10:44 AM CDT

Shiseido Announces New Retail Support Company

In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.

May 31, 2013 | 05:29 PM CDT

The Sustainability Case for Pouches

By: Matt Zoeller

More beauty brands may want to consider pouches as packaging options, as they offer sustainability opportunities, more marketing options, unique shelf exposure and more.

May 31, 2013 | 05:05 PM CDT

Eco Opportunities in Beauty Packaging

By: Sara Mason

From material to manufacture and from distribution to disposal and recycling, brands have opportunities to reduce their products’ impact on the environment one step at a time.

May 30, 2013 | 04:18 PM CDT

Love the Ones You're With: The Importance of Loyal Customers

By: Lisa Katz

Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.