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Sustainability

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Mar 24, 2014 | 03:57 PM CDT

Responsive Mobile Site Design

By: Zachary Thacher

A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.

Mar 24, 2014 | 03:28 PM CDT

The Beauty of Data-driven Loyalty

By: Naomi Kasolowsky

Loyalty isn’t—and shouldn’t be—easy to cultivate in consumers. Putting in the work and gaining knowledge from user-supplied data helps brands build a stronger, more authentic, more meaningful and more useful connection.

Mar 24, 2014 | 03:26 PM CDT

Stop Collecting Underpants and Start Making Money!

By: Alisa Marie Beyer

Without a plan—and a strong adherence to that plan—profit might never be in the future for your beauty brand.

Mar 24, 2014 | 02:55 PM CDT

The Crux of the Matter

By: Jeff Falk

True leadership requires more than just management skills. It requires being inspiring.

Mar 10, 2014 | 11:25 AM CDT

Walmart U.S., Sam's Club Set Full Ingredient Disclosure Goals

The plan includes full disclosure of all ingredients including those typically protected under trade secrets such as fragrances.

Feb 28, 2014 | 09:58 AM CST

Marketing, World Development and Growth Key Issues at 120th PCPC Annual Meeting

Learn the latest of the topics discussed at the Personal Care Products Council's (PCPC) 120th Annual Meeting, as well as about its newly elected officers.

Feb 27, 2014 | 10:57 AM CST

P&G's Orgullosa Campaign Caters to "Nueva Latinas"

The Orgullosa program unveiled its Nueva Latina campaign, an initiative that aims to empower women to define what it means to be a bicultural, modern Latina—the Nueva Latina.

Feb 26, 2014 | 10:22 AM CST

Starting a Beauty Brand Conference Session Announced for Cosmprof North America

The 2013 Cosmoprof North America conference session "You Have a Great Idea! Now What?!" will showcase how to combat challenging in funding and investment when starting a beauty brand.

Feb 24, 2014 | 10:53 AM CST

Prelaunch Thoughts

By: Steve Herman

Get inside the mind of a product developer at the first step of a new product’s development process.

Feb 24, 2014 | 10:33 AM CST

Packaging as an Extension of Product Formulating

By Dan Dominski, Alexander Kwapis and Jessica Caha…

Early in the product development process is the time to think of how a beauty product’s ingredients and packaging need to work together for the best outcome.