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New in Sustainability (page 20 of 41)
Jun 10, 2013 | 10:40 AM CDT
By: Emily Coleman, Jacqueline Chan, Courtney Das, …
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Jun 03, 2013 | 10:44 AM CDT
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
May 31, 2013 | 05:29 PM CDT
By: Matt Zoeller
More beauty brands may want to consider pouches as packaging options, as they offer sustainability opportunities, more marketing options, unique shelf exposure and more.
May 31, 2013 | 05:05 PM CDT
By: Sara Mason
From material to manufacture and from distribution to disposal and recycling, brands have opportunities to reduce their products’ impact on the environment one step at a time.
May 30, 2013 | 04:18 PM CDT
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 30, 2013 | 04:03 PM CDT
By: Alisa Marie Beyer
Why business practices of days gone by are still important to business today.
May 30, 2013 | 03:53 PM CDT
By: Jeff Falk
Getting out into the industry by attending various events, trade shows, conferences, seminars and more is a great way to help bring your brand new ideas and solutions.
May 24, 2013 | 03:07 PM CDT
By: Cindy Engstrom
More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
May 24, 2013 | 10:29 AM CDT
Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.
May 23, 2013 | 04:56 PM CDT
By: Abby Penning
The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.