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Sustainability

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Dec 06, 2011 | 11:04 AM CST

Green Efforts, Fiscal Requirements Sees Beauty Companies Shifting Marketing Focus

A report from Kline & Company notes that many beauty companies are reducing and shifting marketing expenditures as materials costs continue and green efforts remain a consumer focus.

Nov 29, 2011 | 10:56 AM CST

Unilever Shower Study Helps Prompt Marketing Behavior Changes

The multinational is adopting five principles that help encourage the acceptance of shifting to a more sustainable lifestyle, revealing insight on consumer behaviors and perceptions.

Nov 17, 2011 | 10:00 AM CST

Johnson & Johnson Commits to Removing Certain Chemicals From Baby Products

This move follows action from the Campaign for Safe Cosmetics on the chemicals used in several of the company's baby products.

Nov 03, 2011 | 03:39 PM CDT

Beiersdorf Sees Skin Care Focus as Key to Growth

Its sales increased 1.1% from 2010, though decreases were seen in some European countries, while Latin America increased sales 16.5%.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Sep 15, 2011 | 09:34 AM CDT

Kline Reports Growing Consumer Attention to Active Beauty Products

With an expected annual growth rate of 3.8% through 2015, beauty ingredients combining efficacy with the natural trend and those that have a unique characteristic will emerge as front-runners in this market.

Aug 31, 2011 | 04:35 PM CDT

Sustainability in Plastics—Embracing New Approaches

By: Chris Pandis

Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.

Aug 31, 2011 | 03:26 PM CDT

A Deeper Shade of Green

By: Lisa Doyle

Eco-conscious suppliers help brands deliver a life cycle of sustainably sourced beauty.

Aug 26, 2011 | 03:07 PM CDT

Naturals & Cosmeceuticals at Mass

Mock up of a Swellsville Wellness Center retail space
By: Stephanie Dishart, Pei Wong, Tanja Lindermeier…

This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology discusses moving ahead in the categories of natural beauty and cosmeceuticals in the mass retail environment.

Aug 24, 2011 | 01:50 PM CDT

Sustainable Fragrances 2011: the Age of Transparency

By: Jeb Gleason-Allured

From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.