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New in Sustainability (page 30 of 40)
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Sep 15, 2011 | 09:34 AM CDT
With an expected annual growth rate of 3.8% through 2015, beauty ingredients combining efficacy with the natural trend and those that have a unique characteristic will emerge as front-runners in this market.
Aug 31, 2011 | 04:35 PM CDT
By: Chris Pandis
Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.
Aug 31, 2011 | 03:26 PM CDT
By: Lisa Doyle
Eco-conscious suppliers help brands deliver a life cycle of sustainably sourced beauty.
Aug 26, 2011 | 03:07 PM CDT
By: Stephanie Dishart, Pei Wong, Tanja Lindermeier…
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology discusses moving ahead in the categories of natural beauty and cosmeceuticals in the mass retail environment.
Aug 24, 2011 | 01:50 PM CDT
By: Jeb Gleason-Allured
From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.
Jul 12, 2011 | 12:18 PM CDT
By: Jillian Salansky
Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.
May 10, 2011 | 11:10 AM CDT
A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.
May 04, 2011 | 03:00 PM CDT
By: Lisa Doyle
As consumers grow to expect green elements and sustainable efforts in beauty products and brands, brand owners step up efforts to share the stories behind their sustainable ingredients.
Apr 05, 2011 | 01:43 PM CDT
The Sustainable Cosmetics Summit announce CEO panel to discuss green marketing, the role of marketing in combating the threat of competing products and how leading brands plan to meet rising consumer expectations.