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Sustainability

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May 30, 2014 | 08:30 AM CDT

The Importance of Color in Beauty Packaging

By: Lisa Doyle

Color goes beyond building your brand identity.

May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

May 29, 2014 | 04:09 PM CDT

Beauty Online: Content First, Technology Second

By: Sheri L. Koetting

A fresh perspective on your greatest assets and weaknesses can be extremely helpful during this process.

May 29, 2014 | 03:59 PM CDT

Coastal Salt & Soul: A Return to My Roots

By: Alisa Marie Beyer

A story of love, luck and ideas.

May 29, 2014 | 03:32 PM CDT

Value-added Coding: Are You Getting the Most Out of Your Equipment?

By: Lindsay Galas

To ensure a consistent brand image, beauty brands and manufacturers need to ensure variable code quality does not diminish a product's package appearance.

May 29, 2014 | 02:06 PM CDT

CITY Award Nominees for 2014 Announced

ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.

May 28, 2014 | 12:11 PM CDT

Interactive Tech to Take Floor Space at Cosmoprof North America 2014

Cosmoprof North America (CPNA) is announcing its first-ever interactive experience technology area on the show floor at its 2014 edition.

May 28, 2014 | 12:06 PM CDT

Boots UK Brands Director Mentors at CEW (UK)

Fiona Pearson, brands director for Boots, shared her industry experiences and expertise recently with attendees of the mentoring event at CEW (UK).

May 20, 2014 | 09:11 AM CDT

BeautyCon Aims to Bring Beauty Users Together

The event aso aims to inspire and cultivate a new generation of online fashion and beauty trendsetters.

May 09, 2014 | 10:47 AM CDT

Unilever Personal Care President Sets Strategy at WWD CEO Summit

In his presentation, Unilever Personal Care presdient Dave Lewis delivered a compelling view of personal care centered on the idea that all people are beautiful, rather than made beautiful.