Allured Business Media, parent company of GCI magazine, has launched Allured Global Events as a stand-alone business designed to service organizations that run events and need this expertise.
According to Janet Ludwig, president of Allured Business Media, “We have seen significant growth in our trade shows and conferences. We will continue to own and manage our existing events, while expanding with this new separate business. Our experienced events team is ready to serve associations and corporations within our markets.“
Sandy Chapin will head up this business as vice president, events. Chapin has successfully lead Allured Business Media’s event business for the past nine years. According to Chapin, “I’m thrilled to leverage our expertise and provide event management consulting for associations that do not have event staff. We can provide a range of services from event strategy and design through event execution for both associations and our suppliers’ customer user conferences.”
Current events managed by Allured include the Face & Body Spa Conferences and Expos, for the spa and professional skin care industry; the World Perfumery Congress, for the fragrance industry; Flavorcon, for the flavor industry; and the C&T Summit. Additionally, Allured Global Events was hired by the New York Society of Cosmetic Chemists (NYSCC) to provide event management consulting for their 2014 event.