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Feb 08, 2013 | 04:48 PM CST

Two-for-One Tubes—A Case Study

James Alexander Corporation's DuoDispersion System beauty product packaging
By: Carol Gamsby

This case study looks in on the development process for a product that needed the creation of a tandem swab package.

Feb 06, 2013 | 02:42 PM CST

Emotional Connections with Brand Packaging

By: Donna Sturgess

A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.

Feb 06, 2013 | 02:17 PM CST

Art and Science Come Together

By: Marny Bielefeldt

Merging the technical manufacturing needs for packaging production with the artistic viewpoint that is true to a beauty brand helps create an ideal beauty package.

Feb 06, 2013 | 02:06 PM CST

Case Study: The Keys to Manufacturing Success

By: Mac Smith

Beauty brands that work with a contract manufacturer are in a unique situation. They share this partnership for the success of their brand, taking advantage of manufacturer knowledge while also dealing with any issues this relationship may entail.

Feb 06, 2013 | 12:12 PM CST

New MWV Research Shows Consumers Want More from Beauty Packaging

The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.

Feb 05, 2013 | 10:50 AM CST

Awards, Partnerships, Launches and More Beauty Packaging News for Early February 2013

AirShield tube from Neopac

New launches from MWV, Neopac, Qosmedix, Cosmogen, Toly, DieterBakic, M&H Plastics and more news from the packaging side of the beauty industry.

Feb 04, 2013 | 04:16 PM CST

Is Your Packaging Saying Hello or Goodbye?

By: Alisa Marie Beyer

On the crowded beauty shelf, there‚Äôs only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.

Feb 04, 2013 | 02:03 PM CST

Becoming a Household Name Brand

By: Remyi Fredson-Cole

Building the right foundation is the only way to create a stable, successful beauty brand.

Feb 04, 2013 | 11:33 AM CST

Social Beauty: How New Developments in Social Media are Changing the Industry

By: Imogen Matthews

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Feb 01, 2013 | 09:08 AM CST

Henkel Recognizes Its Outstanding Suppliers

Henkel took the time to award its supplier partners for their assistance and innovation in the continuing development of Henkel's consumer products.