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New in Manufacturing (page 27 of 52)
Jul 13, 2011 | 10:23 AM CDT
By: Des McEttrick
Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.
Jul 12, 2011 | 12:18 PM CDT
By: Jillian Salansky
Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.
Jul 12, 2011 | 09:25 AM CDT
By: John Giesfeldt
Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.
Jun 07, 2011 | 12:19 PM CDT
By: Simon Kaye
An intelligent supply chain creates competitive advantage through seamless integration that meets business requirements.
Jun 07, 2011 | 09:35 AM CDT
By: Aniko Hill
Communicating through packaging to reflect brand positioning and connect to consumers.
May 10, 2011 | 11:10 AM CDT
A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.
May 04, 2011 | 03:51 PM CDT
By: Earl Trout
How U.S. consumer insights impact packaging strategy.
May 04, 2011 | 03:36 PM CDT
By: Jeff Falk
A follow-up to the May 2010 feature “Creating Brand Impact With Sample Packaging,” suppliers discuss advances in sample packaging and strategies for creating and enhancing brand/consumer connections through sampling.
May 04, 2011 | 02:53 PM CDT
By: Mark Whalley
With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.
May 04, 2011 | 02:48 PM CDT
By: Sara Mason
Due to the potential and rising confidence in increasingly sophisticated products, retailers and marketers continue to turn to private label programs to meet the competitive challenges in today’s marketplace.