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New in Manufacturing (page 31 of 57)

Aug 31, 2011 | 04:03 PM CDT

Standing Out in the Crowd

By: Aniko Hill

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?

Aug 29, 2011 | 04:17 PM CDT

Leslie Blodgett to Speak at ICMAD Young Designer Awards

Taking place in New York on September 21, the awards honor young beauty packaging designers.

Aug 03, 2011 | 08:25 AM CDT

Lauder Names New Executive VP

Carl Haney to head global R&D, product innovation and package development; company cites leader's passion for innovation and extensive knowledge of locally relevant product development.

Jul 14, 2011 | 02:18 PM CDT

Luxe Pack Monaco 2011 Announces Program

The 24th edition looks at, among other issues, the enormous possibilities and the deeper impact and meanings of innovation, sustainability and creativity for and on the beauty industry.

Jul 13, 2011 | 10:23 AM CDT

Perfection—The Devil is in the Details

By: Des McEttrick

Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.

Jul 12, 2011 | 12:18 PM CDT

New Trends in Sustainable

By: Jillian Salansky

Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.

Jul 12, 2011 | 09:25 AM CDT

Case Study: Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign

By: John Giesfeldt

Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.

Jun 07, 2011 | 12:19 PM CDT

Logistics Intelligence + Efficiency = Competitive Advantage

By: Simon Kaye

An intelligent supply chain creates competitive advantage through seamless integration that meets business requirements.

Jun 07, 2011 | 09:35 AM CDT

The Language of Packaging

By: Aniko Hill

Communicating through packaging to reflect brand positioning and connect to consumers.

May 10, 2011 | 11:10 AM CDT

GCI Moderated Panel at 2011 Luxe Pack NY

A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.