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Manufacturing

New in Manufacturing (page 33 of 58)

Jul 13, 2011 | 10:23 AM CDT

Perfection—The Devil is in the Details

By: Des McEttrick

Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.

Jul 12, 2011 | 12:18 PM CDT

New Trends in Sustainable

By: Jillian Salansky

Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.

Jul 12, 2011 | 09:25 AM CDT

Case Study: Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign

By: John Giesfeldt

Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.

Jun 07, 2011 | 12:19 PM CDT

Logistics Intelligence + Efficiency = Competitive Advantage

By: Simon Kaye

An intelligent supply chain creates competitive advantage through seamless integration that meets business requirements.

Jun 07, 2011 | 09:35 AM CDT

The Language of Packaging

By: Aniko Hill

Communicating through packaging to reflect brand positioning and connect to consumers.

May 10, 2011 | 11:10 AM CDT

GCI Moderated Panel at 2011 Luxe Pack NY

A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.

May 04, 2011 | 03:51 PM CDT

Packaging Skin Care: Insights for a Healthy Future

By: Earl Trout

How U.S. consumer insights impact packaging strategy.

May 04, 2011 | 03:36 PM CDT

The Basic Message—From Sample to Brand Fan

By: Jeff Falk

A follow-up to the May 2010 feature “Creating Brand Impact With Sample Packaging,” suppliers discuss advances in sample packaging and strategies for creating and enhancing brand/consumer connections through sampling.

May 04, 2011 | 02:53 PM CDT

Private Label Groomed to Take on Personal Care Brands

By: Mark Whalley

With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.

May 04, 2011 | 02:48 PM CDT

Joining the Innovation Game: The Changed Nature of Private Label

By: Sara Mason

Due to the potential and rising confidence in increasingly sophisticated products, retailers and marketers continue to turn to private label programs to meet the competitive challenges in today’s marketplace.