Tubos ex Machina
By: Jeff Falk
Posted: March 5, 2007
As customization becomes more prevalent in tubes, so too does the customizability of filling equipment. And just as the relationship between packaging supplier and marketer is critical for success on the shelf, so too is the relationship between equipment manufacturers and fillers. Flexibility and ease of use are critical for filling machines in today’s market, and equipment supplier/filler interaction leads to advancements that foster both. Tristan Wallack, the after sales and marketing manager for Norden Machinery (part of the Sirius Machinery Group) , says it all comes down to serving the customer.
“Some customers want things very basic, and there are companies out there who keep their machines basic,” said Wallack. “However, we are known for our flexibility. We are always eager to look at challenging applications and find solutions—and there are quite a few technical applications that require customization. There are literally hundreds of options for (customers) to choose. An existing machine has over 80 major upgrades available to it.”
Trends for filling equipment, in addition to flexibility, include ease of use. “‘Ergonomic’ has become a popular buzz word in recent years,” said Wallack. “Companies are looking to make the machines easier to work with. Companies, understandably, want to minimize injuries in the workplace. They want to put less physical stress on their employees when they make changeovers on the machine. We’ve heard the call over the years.”
In fact, Norden Packaging has openly solicited the “call.” In welcoming feedback, the company’s customers have been served while Norden Packaging thrives and prospers on the challenges.