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Packaging
New in Packaging (page 1 of 21)
May 10, 2012 | 05:08 PM CDT
GCI Helps Luxe Pack New York Celebrate 10 Years
The 2012 edition celebrates 10 consecutive years of growth; seminar program includes look at mega trends, the keys to a brand's success and how packaging suppliers are addressing trends and opportunities through packaging innovations.
May 07, 2012 | 01:58 PM CDT
Unilever Recognizes Supply Chain Partners
Among those recognized as part of Unilever's Partner to Win program, which emphasizes the company's aim for sustainable growth, are The Dow Chemical Company and BASF.
Apr 27, 2012 | 01:10 PM CDT
The Whole Package: The Visual Signal
By: Len Loffler
Making the products that make people look better look better.
Apr 27, 2012 | 01:06 PM CDT
Beauty Typography: A Window Into Brand Personality
By: Aniko Hill
The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.
Apr 27, 2012 | 11:49 AM CDT
A Study in Brand Engineering
By: Remyi Fredson-Cole
When starting the development process for a beauty brand, brand owners must establish core principles that will allow the building of all subsequent brand decisions.
Apr 20, 2012 | 04:56 PM CDT
Albéa Acquires Chinese Cosmetic Packaging Company
Helping to strengthen its presence globally and in China, Albéa has purchased the cosmetic packaging company Tex China.
Apr 19, 2012 | 04:09 PM CDT
The Art of Packaging Gala Honors Shiseido
By: Abby Penning
See photos from the gala event honoring Shiseido's contribution to beauty packaging.
Apr 04, 2012 | 04:06 PM CDT
Sustainability Drives Game Changing Innovation in Beauty
By: Rob Walker, Euromonitor International
With sustainability, social responsibility and environmental integrity as key components of the long-term operational landscape in beauty, new choices in ecologically friendly packaging could be a catalyst to a radical shake up of the packaging mix.
Apr 04, 2012 | 03:26 PM CDT
Influence From the Outside
By: Robert F. Brands
Packaging design inspiration can be drawn from nearly anything, but it's vital to remember that, in the end, it's still all about the brand building.
Apr 04, 2012 | 02:48 PM CDT
Marketing Matters: The Beauty Business is Not for Sissies
By: Alisa Marie Beyer
Launching a successful beauty brand takes more than just a good idea. It takes a well thought-out plans and strategy for your brand to be a genius—and not a disaster.
