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Eastman Teams With Designer Marc Rosen to Develop Makeup Packaging for the Future
By: Jeff Falk
Posted: January 25, 2011
Back row, from left: Triad (Leidel Corporation), Prive (Pieriplast of Peru), Swirl (Jackel Cosmetics Ltd.), Chic (Axilone) and Halo (Alcan Packaging Beauty of Brazil). Front row: Puzzle and Palette (both by Plasmetik Precision Molding Company, Ltd.).
Drawing inspiration from the past, packaging designer Marc Rosen teamed with Eastman Chemical Company and six international packaging suppliers/manufacturers to create a futuristic collection of makeup packaging—The Art of Clarity collection, unveiled at Luxe Pack Monaco 2010.
“Packaging is an art form,” said Rosen. “Our job is to create packaging and products that speak to consumers on many levels and the wellspring from which we draw is based on our experiences as well as our imaginations.”
Best known for his fragrance bottle designs made of glass, Rosen used EastarCN copolyester, the latest addition to Eastman’s The Glass Polymer family of cosmetic materials, to develop sophisticated makeup designs that he says would not have been possible otherwise.
“Innovative silhouettes and unexpected material distribution allowed us to create unique offerings that aesthetically redefine this category,” said Rosen. “This makes creating new compact, lipstick and lip gloss packaging an adventure. The results can be memorable if deployed as part of a larger branding initiative. They can become signature to that brand, giving it a real competitive advantage.”
The seven collections designed by Rosen feature the molding expertise of six global manufacturing companies: Alcan Packaging Beauty of Brazil; Plasmetik Precision Molding Company, Ltd., of China; Pieriplast of Peru; and Axilone, Jackel Cosmetics Ltd., and Leidel Corporation of the United States.