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Lipstick Tube Designed for Precision Application; Brand Differentiation

Posted: October 4, 2011

Rexam Personal Care introduced the patented R Shape, a family of two lipsticks with innovative bullet shapes perfect for soft formulas. The noncircular product offers consumers precision lip application while also providing customers brand differentiation. Also, an optional click feature, which is both audible and tactile, allows precise, single-dose delivery. The company also launched the second edition of its Glossy Days collection, adding eight flocked-tip applicators. The new Glossy Days entries are designed to appeal to those consumers who appreciate the benefits of lip makeup precision as well as the tactile sensation, but prefer the traditional gesture of the softer, flocked tip with doe foot design.