The Pratt Institute—Luxe Pack Art of Packaging Award Gala, which benefits the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, announced it will honor Shiseido this year for the Japanese cosmetic company's outstanding commitment to package design. The event will take place Tuesday, April 17, 2012, at New York’s University Club, and Heidi Manheimer, CEO of Shiseido Cosmetics America, and Katsuhiko Shibuya, creative director of Shiseido Co., Ltd., from the company's headquarters in Tokyo, will accept the award.
“I am particularly pleased with our honoree this year,” Marc Rosen said of this year's Art of Packaging Award Gala. “I think, in many ways, the Japanese created the art of packaging, and Shiseido being one of that country’s largest and most famous cosmetic companies, makes them a very apt honoree. Not only is their packaging beautiful and certainly something that the students at Pratt should aspire to—that level of creativity and quality of design—but their whole Japanese heritage and the fact that they’ve created such unique packaging over the decades is exciting to recognize. I love the fact that for the very first time we are recognizing a company from Asia this year [as well].”
Previous recipients of the prestigious Art of Packaging Award include Avon, Bath & Body Works, Calvin Klein, Clinique, Coty, Inc., Coty Prestige, Dior Beauty, Estée Lauder, Lancôme, P&G Prestige, Proctor & Gamble and Ralph Lauren Fragrances. The award is presented each year to a beauty industry company that has excelled in the art form. The scholarship and education fund it benefits—the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, the only scholarship in the world available to college students looking to pursue careers in cosmetics and package design—was founded in 1989, and it is supported by the industry at the Art of Packaging Award Gala, an annual event that attracts the top-tier of the beauty industry.