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Design Trust

By: Joe Duffy
Posted: July 10, 2012, from the August 2012 issue of GCI Magazine.
Before and after photos for a packaging redesign for AmLactin products

Before and after photos for a packaging redesign for AmLactin products

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Joe Duffy, founder and creative director of Duffy & Partners, is a respected and sought-after creative director and thought leader throughout the branding and design world. His work includes brand and corporate identity development for brands from Aveda to Coca-Cola to Sony to Jack in the Box to Susan G. Komen for the Cure. His work is regularly featured in leading marketing and design publications and exhibited around the world. He founded Duffy & Partners in 2004 as a new kind of branding and creativity company, partnering with clients and other firms in all communication disciplines. Also in 2004, he received the Legacy Medal from the AIGA for a lifetime of achievement in the field of visual communications. His first book, Brand Apart, was released in July 2005 and in 2006, he was recognized as one of the “fast 50” most influential people in the future of business by Fast Company.