In collaboration with Ultramotive Corporation—the patent holder of the new technology—Crown co-developed the EarthSafe Dispensing System to help brand owners comply with directives from the California Air Resources Board (CARB). On January 1, 2010, consumer products such as shave gels, which are housed in aerosol cans or similar dispensing systems, will be mandated to meet environmental regulations set forth by CARB to decrease greenhouse gas emissions in the U.S. by reducing the volatile organic compounds (VOCs) in such products. The EarthSafe Dispensing System follows CARB’s directive and is 100% recyclable and reusable.
Crown’s EarthSafe system, holding 52 mL of viscous product, replaces hydrocarbons with compressed air as the propellant. It also features an advanced valve technology for a steadier, consistent dispelling stream and a tamper-evident, universal grommet to provide an airtight seal.
“This is going to change the industry,” says Dunleavy.
The EarthSafe technology, which is expected to be commercial in 2009, is suitable for gels, personal care products and other viscous applications. Although Crown plans to launch EarthSafe in the shave gel market first, Dunleavy says it could easily transfer into other arenas as well, including into the food industry (for whipped creams and canned cheeses) and the automotive or building industries (for caulking materials and more). The personal care market may also see the new dispensing system holding toothpastes, shampoos or hand lotions in the near future.