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Pumps Growing as Beauty Packaging Closers

Posted: May 1, 2013

Following her presentation at Plastic Closure Innovations 2013 in Germany, Regina Maiseviciute, senior packaging analyst at Euromonitor International, discusses how plastic lotion pumps are one of the fastest-growing closure types in beauty and home care products via a YouTube video. The growth of these closures is propelled by categories such as liquid soap.

According to Maiseviciute, lotion pumps are also being added to categories that traditionally have other closure types. For example, anti-aging creams can usually be found with screw closures; however, pumps are being added to this category as a way to dispense this expensive product with precision.

Watch this video on YouTube.