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Essentials Report, New Line and Shape Launches, and More Beauty Packaging News and Launches for Late November 2013

Posted: November 26, 2013

From Luxe Pack Monaco 2013, the Luxe Pack Essentials report was developed and released. This report showcases breakthrough innovations identified by Luxe Pack Essentials experts, acting as an overview of the packaging techniques, products, trends and designs for 2013. The Luxe Pack Essentials experts included Marc Rosen, designer and president of Marc Rosen Associates USA, as well as editor in chief of the Luxe Pack Essentials report; Hannah Stodell, insight editor at LS: N Global UK; Geraldine Bouchot, head of prospective studies with Carline International France; and Elodie Nigay, marketing project manager with Carline International France.

Colep and Scitra, a United Arab Emirate- based company and part of the Albatha Group, announced a joint venture to create an aerosol contract manufacturing operation in the UAE. The venture will operate under the name of Colep Scitra Aerosols, and both parties will invest in expansion and improvement of the existing Scitra aerosol filling plant in Sharjah UAE, aligning it with international standards required by multinational branded companies in the personal and home care industries.

Packaging engineering at Rutgers University continues to grow with another major boost of support from companies represented on the Rutgers Packaging Engineering Advisory Board (RPEAB). Announced at a fundraising event attended by engineering students, faculty and packaging executives, the RPEAB raised $250,000 including scholarships for packaging engineering at the university. According to RPEAB chair and Topline Products president Charles Chang, Rutgers hopes to enroll 150–200 students to study packaging in 2014.

Diamond Packaging won five awards in the 70th Annual North American Paperboard Packaging Competition. Diamond won the Folding Carton of the Year Award for Elizabeth Arden’s Limited Edition Sunflowers packaging. The overall presentation imparts unusual depth and distinction through creative design, material selection, UV matte and gloss spot coating, embossing, and debossing. Diamond also won a Gold Award for the L'Oreal Paris RevitaLift Triple Power Moisturizer carton and an Excellence Award for Elizabeth Arden’s White Diamonds Gift Box, as well as an Innovation Excellence Award for L’Oreal’s Biolage Advanced Try Me Kits.

Disc was named to the list of “Best of the Best Workplaces in the Americas” by Printing Industries of America. Additionally, the company won a gold awards at the Annual North American Paperboard Packaging Competition for its fragrance client Trish McEvoy’s deluxe packaging for its Precious Pink Jasmine and Black Rose Oud perfume products.

New on the Shelves

Fusion Packaging finished a new collaboration with skin care brand Peter Thomas Roth. Fusion developed packaging for the brand’s Camu Camu Power C X 30 Brightening Moisturizer. The package utilizes a double-walled airless jar to protect the sensitive vitamin C in the formulation. The brand opted for an airless jar, which uses an actuator to push product to the surface instead of a traditional jar that requires the consumer to use their fingers or a spatula to get the product out. This unique package type eliminates cross-contamination with the added airless benefits of product preservation and improved evacuation rates. The 15 ml jar has shelf appeal with a silver UV metalized and silkscreened overcap, and the double-walled effect provides a luxurious look in a unique orange shade.

As part of a long-term relationship with Soho House Group and Cowshed, Pearlfisher created Cheeky, a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design. Pearlfisher senior strategist Jenny Dean commented, “The opportunity for Cheeky was to create a world of playful indulgence that projects attitude and spark, and helps women to create their own unique, captivating beauty.” And Pearlfisher creative director Sarah Cattle noted, “The design and tone of voice we developed is modern and playful, bringing to life the naughty personality of the new Cheeky brand. The product range names are conversational with Pimp my Plume dry shampoo and Kiss ‘n’ tell lip and cheek tint. The packaging structures are an eclectic mix of paint tubes, paint pots and rollers creating retail theatre and a unique consumer experience.” The new brand and packaging launched in the U.K. in November 2013 and will be rolling out across key global markets throughout 2013 and 2014.

New Launches

Aptar Beauty + Home launched Serumony, an airless luxury serum dropper that delivers precision and simplicity. The minimalistic design offers an innovative way to dispense and apply delicate beauty serums: with one touch. It’s a sensorial experience through an intuitive gesture. With light pressure on actuation, Serumony provides the dose of formula while reinforcing its hygienic properties. A drop of serum is dispensed directly onto the skin without ever touching the tip of the applicator. As an airless system, Serumony is compact and protects against oxidation with excellent evacuation. The smallest feature found inside the bi-injected cap is a silicone inset that prevents any formula in the applicator from drying. And the open package can be placed down, on its side or upright, without worry of unintended spills or leaks.

New High Glass debuted a variety of new shapes. The Bruce boasts a solid square frame and features a textured bottom (100 ml, 15 mm crimp finish), while the Dream bottle tricks the eye as it seems to lean while standing upright (100 ml, 15 mm crimp finish). The round Kulka bottle brings things full circle and fits comfortably in one's palm (10 0ml, 15 mm crimp finish), and the Cylindro bottle adds a sophisticated presentation (100 ml, 15 mm crimp finish).

Neopac developed new Beauty Droplets packs, dropper tubes created for special cosmetic applications. The new packaging aims to allow the delivery of simple, clean and precise doses of highly concentrated contents. This ensures that as little as possible of the active ingredients are lost and can be applied precisely. The dropper solution works for liquid makeup, hair oil, nail care and dental care serum products. The Beauty Droplets set includes 3 to 30 ml tubes for liquid cosmetic applications. The insert at the tip of the elegant tubes is unique because it releases the contents in simple and precise doses. The dropper tubes are crowned by a slender metal cap and full plastic caps with or without embossing, gloss or matte. The tube bodies are vibrantly colored Polyfoil, finished with flexographic printing, screen printing and hot foil stamping.

M&H Plastics added two new jars to its portfolio of products: a 50 ml Body Butter Jar and a 10 ml Lip Butter Jar.

People News

Amaury de Menthière has been appointed group president and CEO of Geka. de Menthière will further drive Gek’as growth as a brush applicator business in the beauty and health sectors, as well as push Geka’s international expansion. He also seeks to concentrate on the internationalization of the company´s offerings and, consequently, its global presence.

Avery Dennison appointed Kelly Hall to vice president of sales for the materials group, North America. In this role, Hall will lead the business’s field sales, technical sales, customer service and technical support teams for two business segments: label and packaging materials and graphics solutions.