MWV is celebrating the 50th anniversary of its Barcelona manufacturing plant. The facility is MWV’s global Fragrance Center of Excellence for its dedication to research, development and superior production capabilities. The plant manufactures a range of beauty and personal care packaging solutions including sprayers, dispensers, airless pumps and foamers. It also produces engine and head components for sprayers that are shipped to other MWV sites for local assembly and customization. The Barcelona center has maintained its commitment to innovation and quality, resulting in a steadily growing production capacity and a strong customer portfolio, including luxury brands such as Puig, Chanel, Interparfums and Burberry.
New on the Shelves
Fusion Packaging collaborated with skin care brand Apriori Beauty to package the brand’s PSR Next Celloxylin product. Fusion utilized its patented airless bottle STU, which features a square design that releases a pop-up actuator when twisted to eliminate spills and leaks while the bottle is in its locked position. According to Apriori, the beauty brand chose this bottle because “it’s beautiful, substantial, and equal to the quality of the product we wanted to put in it,” praising the look and weight of the bottle. The STU’s unique design does not require an overcap, which makes the bottle ideal for travel and eliminates an component from the manufacturing and shipping process. The STU bottle is double walled, allowing for more decorating capabilities, and is available in 15 ml, 30 ml and 50 ml capacities. Apriori chose the 30 ml capacity and opted for a clean, clinical and luxurious look with a silver UV metallized actuator and shiny silver hot stamp on the clear outer wall with a white inner bottle.
Topline Products created award-winning packaging for L’Oréal’s em Michelle Phan Life Palette and Travel Palette. The packaging’s shape and size are inspired by tablet computers, and is available in six different palettes that represent the many facets of the end-user’s life: career, night, party, love, day and beach. Also, the magnetic pans can be removed from the large Life palette and inserted into the smaller Travel palette. The compacts feature magnetic closures coated in white to match the white base platform. The makeup case also stands out for its precision lid graphics created with a heat transfer label that covers the entire surface of the compact lid. To enhance the experience of the end-user, the compact features matte, textured, engraved graphics on the underside of the lid.
The latest collaboration between South American direct beauty brand Yanbal and Albéa resulted in a high-protection integrated airless tube + pump solution for the brand’s new Sentiva BB Cream. Albéa paired its neutral Nea dispenser with a premium co-ex tube and completely assembled and shipped it to the customer for high-speed filling on traditional lines. The pack offers precise dosage, formula protection, ergonomics and aesthetic appeal, with its decoration featuring silk screening and hot stamping with an anodized aluminum look and a custom-color translucent green cap.
Dr. Pierre Ricaud chose the Mini Squeeze’n Tint from Cosmogen for its new Eye Lifting Treatment from its Collagénes 9 line. Aiming to offer an easier user experience, the pack includes a brush that allows a precise, smooth application for a lifting effect. And like for the whole Squeeze’n range, the pack includes that patented open/close rotary head (on/off system) to prevent contamination and preserve the formula. The tube also is decorated with silk screening, hot stamping, UV coating, shrink sleeving and metallization.