Most Popular in:

Packaging

Email This Item! Print This Item!

First Impressions

By: Sara Mason
Posted: October 14, 2008, from the May 2006 issue of GCI Magazine.

page 5 of 5

No matter your audience, constructing an effective sampling program is challenging. Work with your vendor partners and sampling firms to develop concepts, and execute a program that drives measurable benefits to your bottom line and leaves a lasting impression with your target consumers.