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Packaging
New in Packaging (page 13 of 29)
Aug 31, 2011 | 04:09 PM CDT
Case Study: Looking Back to Move a Brand Forward
By: Bob Scherer
Nivea Extends Success to Execution of Gift Sets
Aug 31, 2011 | 04:03 PM CDT
Standing Out in the Crowd
By: Aniko Hill
Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?
Aug 29, 2011 | 04:17 PM CDT
Leslie Blodgett to Speak at ICMAD Young Designer Awards
Taking place in New York on September 21, the awards honor young beauty packaging designers.
Aug 03, 2011 | 08:25 AM CDT
Lauder Names New Executive VP
Carl Haney to head global R&D, product innovation and package development; company cites leader's passion for innovation and extensive knowledge of locally relevant product development.
Jul 14, 2011 | 02:18 PM CDT
Luxe Pack Monaco 2011 Announces Program
The 24th edition looks at, among other issues, the enormous possibilities and the deeper impact and meanings of innovation, sustainability and creativity for and on the beauty industry.
Jul 13, 2011 | 10:23 AM CDT
Perfection—The Devil is in the Details
By: Des McEttrick
Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.
Jul 12, 2011 | 12:18 PM CDT
New Trends in Sustainable
By: Jillian Salansky
Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.
Jul 12, 2011 | 09:25 AM CDT
Case Study: Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign
By: John Giesfeldt
Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.
Jun 07, 2011 | 09:35 AM CDT
The Language of Packaging
By: Aniko Hill
Communicating through packaging to reflect brand positioning and connect to consumers.
May 10, 2011 | 11:10 AM CDT
GCI Moderated Panel at 2011 Luxe Pack NY
A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.