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New in Packaging (page 15 of 36)
Jul 16, 2012 | 09:08 AM CDT
By: James Lowry and Mark Lusky
Product quality must carry the long-term success of any sales campaign; however, when it comes to consumer appeal, first impressions count for a lot. When you’re sitting on the shelves next to some fairly formidable competition or when you’re vying for attention in a Web-centric environment, first looks may be all you get.
Jul 10, 2012 | 10:55 AM CDT
By: Joe Duffy
When rebranding a beauty line, it’s time to put a good design differentiator to work.
Jul 10, 2012 | 10:31 AM CDT
By: Kelley Styring
In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.
Jul 09, 2012 | 03:55 PM CDT
By: Jeff Falk
Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.
Jul 09, 2012 | 11:13 AM CDT
The cosmetic organization will participate in three different sessions at the North America event in Las Vegas.
Jun 29, 2012 | 11:55 AM CDT
By: Nancy Jeffries
Givaudan and Elizabeth Arden execs discuss keys to creating a top selling fragrance.
Jun 25, 2012 | 02:45 PM CDT
The International Package Design Awards at HBA recognize originality, design concept, creative material use, decorating and more in beauty product packaging.
Jun 12, 2012 | 10:48 AM CDT
By: Abby Penning
Celebrating its 10th anniversary, Luxe Pack New York highlighted some of the beauty industry's most innovative luxury packaging options while hosting a record number of attendees.
Jun 12, 2012 | 10:27 AM CDT
Industry executives are taking a close look at creating sustainable and stable supply chains while creating new innovation or product categories. DuPont™ Natrafil® and Anisa International partnered to create efficiencies while introducing new brushes to the beauty industry.
Jun 01, 2012 | 12:01 PM CDT
By: Tim Eaves
Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.