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Packaging

New in Packaging (page 16 of 40)

Dec 10, 2012 | 04:25 PM CST

Packaging Conference to Debut at HBA Expo

The 2012 HBA Global Expo will feature a packaging education conference as part of a collaboration with the Insititute of Packaging Professionals.

Dec 05, 2012 | 11:48 AM CST

Enhancing Emotional Consumer Connections

Woman spraying on fragrance
By: Sandy Gregory

Even the smallest packaging elements can help tell a beauty brand's story and perpetuate an emotional consumer connection, even down to the spray for a fragrance brand.

Nov 28, 2012 | 03:53 PM CST

Caught in the Clutch: Beauty Packaging On the Go

Products falling into an open purse
By: Kelley Styring

The packaging of beauty products can be intricate, involved, engaging and provoking—and all of that can immediately be damaged once a product is jostled around in a purse, the home of many beauty products.

Nov 26, 2012 | 04:26 PM CST

The Link is the Thing: Determining a Cohesive Packaging Strategy

By: Abby Penning

Beauty packaging acts as an advertisement for the product inside, and creating a signature packaging look across products can help with consumer focus and brand loyalty.

Nov 26, 2012 | 04:08 PM CST

Packaging and Filling—Working with a Contract Partner

Contract packaging/filling experts share insights and detail some overlooked basic considerations brand owners should keep in mind when working with a contract partner toward creating a successful beauty product and beauty brand.

Nov 26, 2012 | 10:48 AM CST

Refining the Message

By: Jeff Falk

What message is your beauty brand sending, and how do you get it to say what you want it to say?

Nov 20, 2012 | 11:47 AM CST

Leading by Example: A Q&A on Sustainable Packaging Trends

Paperboard company PaperWorks’ corporate sustainability director Kyla Fisher discusses innovative materials and processes driving the paperboard packaging market.

Nov 16, 2012 | 10:01 AM CST

Cosmopack Taking Place Alongside Cosmoprof Worldwide Bologna in 2013

The "show within in the show" offers new beauty packaging innovations and business connection options.

Nov 13, 2012 | 04:56 PM CST

A Packaging Makeover: Using Advanced Sourcing for Innovation

By: Jennifer Sikora

Using advanced sourcing software can help beauty brand owners better source packaging for their products, as well develop smarter, more innovative ways to package.