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New in Packaging (page 24 of 40)
Jul 12, 2011 | 09:25 AM CDT
By: John Giesfeldt
Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.
Jun 07, 2011 | 09:35 AM CDT
By: Aniko Hill
Communicating through packaging to reflect brand positioning and connect to consumers.
May 10, 2011 | 11:10 AM CDT
A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.
May 04, 2011 | 03:51 PM CDT
By: Earl Trout
How U.S. consumer insights impact packaging strategy.
May 04, 2011 | 03:36 PM CDT
By: Jeff Falk
A follow-up to the May 2010 feature “Creating Brand Impact With Sample Packaging,” suppliers discuss advances in sample packaging and strategies for creating and enhancing brand/consumer connections through sampling.
May 04, 2011 | 02:43 PM CDT
By: Rosemarie Downey, Euromonitor International
Euromonitor International’s unique look at the sun care market explores growing demand and illuminates the category’s impact on packaging; sun care remains a key source of packaging growth in the beauty industry.
Apr 15, 2011 | 09:02 AM CDT
The seminars will include information on global packaging trends and selling to a global market, as well as using design as a strategic advantage and new product innovations.
Apr 12, 2011 | 10:13 AM CDT
Aptar Beauty + Home and Marietta Corporation collaborated to produce a flat pack with a resealable closure that can be customized for various product categories.
Apr 12, 2011 | 10:11 AM CDT
New High Glass introduces a fragrance bottle that features a textured pattern of diamonds and circles on one side and flat glass on the opposite side.
Apr 07, 2011 | 02:07 PM CDT
By: Chris Pandis
The differences in perception and response to color are important when it comes to branding and differentiation, and using color well can contribute to or reinforce the values of a brand.