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Anisa International’s Expansion, New Airless Options, and More Beauty Packaging News and Launches for Late March 2014

Posted: March 18, 2014

Anisa International announced a major strategic expansion, bringing innovation to new product lines and opening a New York office that will foster a community of designers collaborating to transform the makeup artistry tools and packaging industry. The company also enlisted new senior talent to support its enhanced business objectives. The company will work to bring new ideas to market, such as brush cleaners, nail accessories, and Top Bag classics. And Anisa International’s new New York office and showroom at 350 7th Ave. provides a venue where clients can collaborate with the Anisa team on product pairing development and can work in concert to develop their pipeline launches.

World Wide Packaging (WWP) relocated its corporate headquarters to a larger complex in Florham Park, New Jersey. The facility, located at 15 Vreeland Road, provides WWP with 50% more floor space within a more contemporary complex. The move also will provide room for an expanded sample room, a 1,500-square-foot product showroom, additional conference areas and a dedicated section for the company’s expanding engineering department, complete with new, state-of-the-art modeling equipment.

Orlandi launched a revamped website, redesigned to be sleek, clean and modern. It features a mix of edgy imagery, refreshed copy and simplified navigation that provides quick access to the company’s capabilities and technologies. The new site also provides a vehicle for user interaction as visitors can now share interesting pages and products on their desired social media platforms.

James Alexander Corporation announced an approximately 5% expansion of its employee stock ownership plan, a qualified, employee benefit plan designed to invest primarily in the stock of the sponsoring employer. Following the profit-sharing increase, which goes into effect this quarter, employees will own approximately 20% of the company.

People News

To guide design conversations and build a creative network in the New York office, Anisa International brought on team member Karim Fugel as vice president of bags and accessories. Fugel will specialize in driving the company’s portfolio of bags and accessories for both private label and upcoming branded sales. And to enhance brand equity across Anisa International’s entire portfolio of products, the company welcomed Jules Dykes to the team as the director of brand management. Dykes’ marketing and communications experience will ensure all new lines are rolled out with expert execution.

Laurent Chevallier was named new managing director of Axilone, part of the Ileos Group.

New Launches

Qosmedix expanded its cosmetic packaging collection by introducing three new Black and Clear Airless Bottles. An extension of the company’s White and Clear Airless Bottles, these new items work well for packaging liquid cosmetic and skin care formulations. Available in three different sizes, including 15, 20 and 30 ml bottles, the corresponding airless pump mechanism dispenses just a set amount of product every time while the airless pump technology helps prevent product contamination and ensures contents are entirely depleted from the bottle.

Lumson developed Envers, a new airless system of packaging entirely designed, developed and manufactured in Italy by the company. The collection is said to be “inspired by [Lumson’s] love of looking at things differently,” and it is set for its debut at Cosmoprof Worldwide Bologna 2014. A video on the packaging collection is available here.

New on the Shelves

In looking for a dispensing system for its Comme une Evidence fragrance, Yves Rocher worked with Aptar Beauty + Home, which utilized its bulb atomizer to meet the product’s two-fold aesthetic and technical goals, including being leak-proof in the closed position, olfactory neutrality and no metal parts in contact with the perfume. Also, the Göt2b Rise N' Shine Body + Gloss Glistening Full Blow Dry Cream uses the Small Gemini Snap Top from Aptar Beauty + Home, the Chi Man Instant Refresh Body Spray and Chi Man Groom & Hold Finishing Spray both use Aptar’s VX valve and the Twist-To-Lock Moritz accessory, and the AcneFree Clear Skin Treatments Body Clearing Acne Spray uses Aptar's Bag-On-Valve system for formula preservation and consumer satisfaction and the Twist-To-Lock Moritz accessory. Additionally, the Banana Boat Triple Defense UltraMist Spray for Men also uses the Bag-On-Valve system and the Twist-To-Lock Glencoe accessory, and a series of Kiss My Face Air Powered Spray Broad Spectrum Sunscreens use the Bag-On-Valve system an the Twist-To-Lock Glencoe accessory.

The Timeless fragrance from Cristian Lay comes in a 100 ml glass bottle with a sleever that catches the eye. The Spanish cosmetic company entrusted the packaging to Quadpack, which includes a black aluminum spray pump and a double-wall cap. The design was gravure printed on a PET material, which was then heat shrunk onto the bottle, perfectly following its contours. In addition, the cap has a PP inner and an ABS outer, and is weighted for a more luxurious feel.

Coty Prestige collaborated with Ileos Group company Alliora to create a promotional set-up box for Florabotanica, the eau de parfum by Balenciaga. The subtle packaging highlights the 2D cardboard and decoration know-how of Alliora, and the originality of the dome case resides in the dressing-up of its lid. To showcase the packaging design and to create the illusion of entering into the depths of a mysterious garden, Alliora opted for layers of overlapping paper. The cardboard lid (with a thickness of 1.6 mm) is covered with full-color printed grain paper, itself covered with printed hollowed paper, with a satin varnish finish. Inside, the products are housed in a soft-touch white polystyrene thermoformed packaging and covered with a printed wedge concealer.