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Aquaphor Unveils Redesigned Packaging

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Aquaphor made key changes to its packaging during the redesign process.

Aquaphor Baby, which recently redesigned its packaging, has introduced the latest itereations that feature a pump, translucent bottle design and a UV filter to protect the formula from sun exposure.

"Parents want the absolute best when it comes to their baby, and this is especially true when choosing products that come into contact with baby's skin," said Erynn Keefe, marketing director, Aquaphor at Beiersdorf, Inc. "We know that moms look for products that are safe and gentle, and not filled with dyes or fragrances that can irritate the skin. We designed the new packaging for Aquaphor Baby Wash & Shampoo, with its translucent bottle, to showcase that our product is clear, gentle and safe for baby's delicate skin."

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