Avon's Smart Packaging Tracks How Consumers Use Products at Home

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Avon has reportedly been tracking how consumers are using its new Anew Reversalist Infinite Effects Night Treatment Cream during trials in their homes, by way of smart packaging.

The new product combines two different night creams that need to be rotated every seven days to prevent the user's skin from adapting to the regime. 

According to the company, Cambridge Design Partnership (CDP) developed technology that was incorporated into the dispenser. The results gave insight on how users were interacting with the product and revealed they were able to follow the regimen of rotating the dispenser each week.  

Paul Davies, executive director of Global Skincare at Avon Cosmetics, said, "We are incredibly proud of Anew Reversalist Infinite Effects – the world’s first rotational anti-aging night cream. CDP’s dialogue technology helped us confirm that we designed the product to be intuitive and easy to use for our customers, to help them stick to the regime long term. The unique insights from the dialogue trial will help us continue to innovate and offer high-performance, high-quality, great-value products that meet the needs of consumers worldwide as well as make our six million representatives proud to sell.”