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Is Pink Beauty Packaging Making a Comeback?

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When it comes to packaging, it's time to think pink. Pantone has nominated pink the color for 2016 in a light transparent rose quartz version. This has triggered a chain reaction said Milan-based Icma, which specializes in finishes for paper and card for packaging.

Pink knows how to be theatrical, dreamy, rare and luxury. It is simply perfect for packaging design - Icma

There has been a genuine revival and resurgence of pink, according to Icma, which has researched the color. Pink had not had a fair deal in packaging being relegated to perfumery or confectionery, "mostly in simpering, delicate and lyrical tones, which leaves the space to invent and surprise wide open," Icma said. "Now we're at a turning point."

 

For instance, Juicy Couture featured pink in packaging its fragrance Viva La Juicy Rosé, Redken showed the color it is Pillow Proof Blowdry Two Day Extender and Express Primer and Victoria's Secret used pink to make it Eau So Sexy. These are a few of many personal care and beauty products, not affiliated with Icma's business in particular, that went pink.

"Pink knows how to be theatrical, dreamy, rare and luxury. It is simply perfect for packaging design," Icma said. 

Further reading: Packaging's Latest Muse: Watercolors