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Labeling for Legitimacy: Certifications for Natural and Organic Personal Care
By: Darrin C. Duber-Smith
Posted: November 18, 2013, from the December 2013 issue of GCI Magazine.
page 3 of 3
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Darrin C. Duber-Smith, MS, MBA, is president of Green Marketing, Inc. He has more than 25 years of expertise in marketing and management, including with natural, organic and green/sustainable products. He is a cofounder of the Lifestyles of Health and Sustainability, and he has published more than 70 articles. Duber-Smith also is a marketing professor at the Metropolitan State University of Denver School of Business and an affiliate marketing professor at the Leeds School of Business at the University of Colorado-Boulder. He received the Wall Street Journal’s In-Education Distinguished Professor Award in 2009, the 2012 School of Business Dean’s Award for Teaching Excellence, and is author of Cengage Learning’s “KnowNow! Marketing” blog. email@example.com, firstname.lastname@example.org